I Become A Noble in England

Chapter 466: Chapter 465 Duke Heir



Even though Woaw Technology's market value has continued to rise after its IPO and has now exceeded $18 billion, Barron is still not happy about one other thing...

On April 25, as everyone expected, Bonnie Stuart gave birth to a baby boy.

Although the gender of Bonnie's baby was known earlier through ultrasound, her successful delivery is still something to be happy about.

It also means that Barron's first son was born. This boy, named George Cavendish, will become the heir to the title of Duke of Devonshire in the future.

Interestingly, George inherited his mother Bonnie Stuart's emerald green eyes. Apart from that, his facial features are almost identical to Barron's. When his slightly wrinkled skin unfolds, he looks extremely cute, just like a little angel.

As mentioned before, at this time, Barron, in addition to the title of Duke of Devonshire, also held the title of Marquis of Harrington. After George Cavendish was born, he first inherited Barron's title of Marquis and became the new Marquis of Harrington.

It has to be said that being born in such a family, George Cavendish can be called the "chosen one".

From the moment George was born, there were more than 10 maids taking care of everything for him. It can be said that even when he was sleeping, there would be more than two maids waiting by his side, on call at any time.

Chris, Countess of Bute, also came to visit little George with her daughter Ethel, who was about to turn two years old. Ethel stared at her newborn brother with her big eyes full of curiosity.

"This is your little brother, baby. When he grows up, he can play with you..."

Barron held Ethel, put her next to George, and spoke to her softly.

"ba..."

Esther made a short sound and stretched out her chubby little hand, looking like she wanted to touch George, but was picked up by the Countess:

"Children are not careful. George is still so young. Let's wait until they are older before letting them play together."

On May 6, the results of the London District Council election were announced. Jo Harriman was successfully elected as a member of the Islington District Council in Greater London for her clear-cut anti-war stance and her call for the protection of vulnerable groups. At the age of less than 26, it was already extremely outstanding to be elected as a district councilor.

For this reason, Joe Harriman was included in the A-level training list because of her youth, female and minority labels.

It is also worth mentioning that this year, another young Conservative woman was elected to the Greater London Council - but she was a member of the Greenwich Borough Council.

Her name was Trass, and she was five years older than Joe Harriman.

Although she has become a district councilor, it does not affect Joe Harriman's continued work at SEM Group. However, she still resigned from her position in the strategic mergers and acquisitions department of SEM Group and only retained the job of host.

Because the extra income of district councilors needs to be disclosed, she also wants to reduce matters that are easy to cause criticism. Continuing to serve as host can also ensure her popularity among the public, and use her appearance in the program to express her views on many things, which will help her route to becoming a "political star."

"Google raised the price to $2.5 billion, which was very attractive."

This was a call from Ivanta. After Woaw Technology successfully went public, it launched an acquisition of DoubleClick owned by IC Capital, with an offer price of US$2 billion.

DoubleClick was acquired by IC Capital, managed by Ivanta, for US$1.1 billion at the beginning of last year.

The company was once the largest Internet advertising company in the United States, and its market value exceeded $10 billion during the Internet bubble in 2000.

However, with the bursting of the Internet bubble, DoubleClick's market value fell by more than 95%, reaching a low of only US$350 million.

DoubleClick did go through difficult times, but after being acquired by IC Capital, with its financial support, they have worked hard and have since restored their position in the Internet advertising field. They now have nearly a thousand high-quality corporate clients.

Now Woaw Technology hopes to strengthen the profitability of its advertising business after the acquisition of DoubleClick. According to their estimates, after the acquisition of DoubleClick, the business of both Woaw and DoubleClick will be strengthened.

Woaw Technology plans to build an open advertising platform based on DoubleClick, so that not only the large corporate customers currently owned by DoubleClick, but also small advertisers will be able to obtain Woaw's flexible advertising package options.

The current form of Internet advertising is still mainly text advertising. Whether it is Google, Yahoo or Woaw, the majority of advertising revenue comes from this.

But everyone can see that with the development of the Internet in the future, picture and video ads will be the most popular advertising forms among users.

Next, Woaw also hopes to cooperate with DoubleClick to conduct research and experiments in this area.

But it wasn't just Woaw. Companies like Google and Yahoo also saw this trend and the importance of DoubleClick.

However, the two companies have different demands.

For example, Yahoo itself had already developed a relatively advanced advertising business at this time. They just didn't want Internet advertising competitors such as Google and Woaw to become stronger, especially Google.

Google had originally started approaching DoubleClick about the acquisition in the second half of this year. Now that Woaw has taken the lead, they naturally don't want to be left behind and have offered a higher price in the hope of snatching the deal.

There is no mistake in the poem, post, content, and read the book on 6, 9, and bar!

It can be said that the current market value of Google is close to 120 billion US dollars, while Woaw is less than a fraction of it. In terms of strength, Google is still much stronger.

But in the final analysis, IC Capital itself is backed by Barron, so it can be said that the script has already been written...

Then, in the competition among several companies, DoubleClick's acquisition offer kept increasing, and finally reached the figure of 3 billion US dollars...

The acquisition price of $3 billion was proposed by Google, and they hope to make this acquisition in the form of cash and stock.

But in the end, Woaw Technology had the last laugh. They signed an agreement with IC Capital to issue 660 million new shares to IC Capital in order to acquire DoubleClick, which it owned.

Woaw's stock price rose 5% to $4.75 on the day the acquisition agreement was reached and made public.

Based on this price, Woaw Technology's acquisition of DoubleClick reached US$3.135 billion.

In this way, after this new issuance of shares to acquire DoubleClick, Woaw's total share capital reached 4.582 billion shares.

DS Group (Cavendish Trust) holds 2.2 billion Woaw shares, accounting for 48% (with 62.7% of the voting rights).

IC Capital holds 660 million shares, accounting for 14.4% (with 10.34% of voting rights).

After completing this acquisition, DoubleClick will be incorporated into Woaw and merged with its original advertising department to establish Woaw's open advertising platform.

When IC Capital acquired DoubleClick, the premium was 50% compared to its market value, and the total cost was US$1.1 billion.

But just over a year later, he sold it for more than US$3.1 billion and became one of Woaw's major shareholders.

Of course, there is also the factor of the accelerated recovery of the entire Internet industry after the last Internet bubble burst - for example, Google's market value has expanded five times compared to its $23 billion market value when it went public in 2004!

But no matter what, for IC Capital's successful investment this time, the public and the media once again praised its CEO Ivanta.

Next chapter will be updated first on this website. Come back and continue reading tomorrow, everyone!

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